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Exhibitor Information and Forms

New Exhibitors

Thank you for your interest in the Bead&Button Show. We jury all new exhibitors into the Show. Products must be related to beading, jewelry-making, buttons, or glass art.

Information and questions on exhibiting for this year or future shows should be directed to Sarah Warran, or call 262-798-6502.

Show Credentials

You must check in and get your Show badges before setting up your display. Please come to the Wisconsin Center registration area at the front of the exhibit halls on the 3rd floor. There is a separate window for Exhibitors. For security reasons, we remind you that Exhibitors must wear their badges at all times while on the Expo floor. Security personnel will stop anyone without a Show badge.

The Registration Counter will be open at 7:30 a.m. on Wednesday, August 26, 2020. However, you cannot set up your booth until 12:00 p.m. that day as the Show decorator will be laying the carpet and setting the pipe and drape for each booth. Booths must be ready no later that 3:00 p.m. on the Preview Night, Thursday, August 27, which opens at 4:00 p.m. An email for Show Credentials will be sent in late June.

Wisconsin Seller's Permit

We suggest that you file for your Seller's Permit as soon as possible. All exhibitors conducting sales at the Show must file for a Wisconsin Seller's Permit with the State of Wisconsin.

For your information, your 6-digit Business Code (NAICS) number is 453920. This number must be entered on Part D, Line 2 on your Business Tax Registration Form. You may apply for your Seller's Permit online or complete the application form (below) and send with a check in the amount of $20.00 (made payable to the Wisconsin Department of Revenue), and mail to:

Wisconsin Department of Revenue 
P.O. Box 8902 
Madison, WI 53708-8902

Telephone: 608-266-2776 - Extension #1

As hosts of the events, we will be required to file a report with the Wisconsin Department of Revenue of all exhibiting companies at the Bead&Button Show along with your Seller's Permit number.

The initial $20 Business Tax Registration certificate covers a period of two years. At the end of that period, a $10 Business Tax Registration (BTR) renewal fee, and supplemental fee if required, will be due to the State. The renewal fee applies to all businesses holding permits or certificates subject to the BTR provisions, unless an exemption applies. The Wisconsin Department of Revenue will send a renewal fee notice, along with an updated certificate, at the end of the two year period.

Below are the instructions from the Wisconsin Department of Revenue as well as the actual forms for filing. Please read carefully. A representative from the Wisconsin Department of Revenue will be on site at the Show to check that all Exhibitors are in compliance and up-to-date with their Seller's Permit.  

Ordering Electrical and Internet for your Expo booth

If you need to order electricity or internet, you can do online through the Wisconsin Center at or use the form included with the Exhibitor Kit you will receive from Valley Expo. Advanced pricing is available through July 15th; after that, services are available for order through the event at the regular price.

Fire Marshal Form

We are required to have a Fire Marshal form on file for any Exhibitor with flammable gases or an open flame of any kind in their booth.

All fire regulations must be adhered to in accordance with City of Milwaukee fire codes. All display materials in the booths must be flame-proof, and any electrical or other equipment used in the booth must meet specifications of all codes.

A printable PDF file of the Fire Marshal form is below. Please fax or email the form to Sarah Warran at 262-798-6502 or by August 14, 2020.

Downloadable File(s)

Moonlight Madness

All exhibitors with a booth in the Bead&Jewelry Expo are invited to join us for the Moonlight Madness Shopping event again this year! Exhibitors who participate in Moonlight Madness will be provided one 6-foot table to use for display and sales of products, again, at no additional cost to you!

This event is the first shopping opportunity for Bead&Button Show attendees, and it’s a wonderful “appetizer” or marketing tool to encourage customers to come and see your full line of products on the Show floor starting Thursday evening, June 4th.

          When: – Tuesday, August 25th, from 9:00pm - 11:00pm

          Where: Hilton Wright Ballroom & Foyer (PLEASE NOTE NEW LOCATION!!)

Link: Hilton floorplan – see pg. 1

          Setup: 7:30pm (all tables must be set by 8:30pm)

If you are interested in reserving one 6-foot table in the Hilton Wright Ballroom and Foyer on Tuesday evening, please email expo floor coordinator Sarah Warran. Assigned tables will be on a first come, first served basis, and we are limited to 100 tables. There is no cost to exhibitors to participate in this event unless you require electricity, which is available directly from the hotel.

All registered Bear&Button Show attendees will receive free admission to this event. We will have a cash bar available, as well as complimentary sweet treats.

If you are participating in Moonlight Madness, you can order electricity for your table directly through the Hilton. Please check back for the order form, coming soon.


If you have any questions concerning show credentials, permits, or the above forms please contact expo floor coordinator Sarah Warran or call 262-798-6502.

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