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Booth Information

Request a Booth

Want to request a booth for the upcoming show? Contact Expo floor coordinator Sarah Warran at:

Phone: 888-558-1544 ext 502 or 262-798-6502


Booth Set Up 2020

  • Wednesday, August 26, booth setup and move-in hours: noon-9 p.m.
  • Thursday, August 27, booth setup and move-in hours: 7:30 a.m.-3 p.m.
  • All booths must be Show ready by 3 p.m. on Thursday, August 27.
  • The Private Shopping Preview on Thursday, August 27, is from 4-9 p.m.
  • All exhibitors are expected to be open for business at 4 p.m. on Thursday, August 27.
When can I move out of the Show?

The Show floor closes at 7 p.m. on Saturday, August 29. You are not permitted to dismantle your booth prior to that time. 

All exhibitors must be moved out of the Wisconsin Center by 11:00 p.m. on Saturday, August 29. Any exhibitor not moved out by 11 p.m. will be charged a time overage fee of $20 for every additional 10 minutes.

All exhibitors receive one identifying sign with their booth rental. Additional signs may be ordered at a cost of $35 each. Please contact Sarah Warran to discuss your needs or call 262-798-6502.


Any music (or noise) coming from your booth must be kept to a minimum and not interfere with any surrounding exhibitors. We do not encourage the use of music sound systems at the Show as we find they are distracting to other exhibitors and attendees.

In addition, the use of music licensed under ASCAP, BMI or any other licensing agency is prohibited. This includes most popular music. These agencies have imposed fines and legal fees on exhibitors using licensed music. Any fines or resulting legal fees from this misuse of licensed music will be the sole responsibility of the exhibitor.


Any entertainment or demonstrations must be confined to your booth area. You are not permitted to use the Show aisles for this purpose. If your demonstration results in a large number of spectators who block the flow of traffic in the aisles, you will be asked to discontinue the presentation or demonstration.

If you are planning to use models, costumed personnel, or have a demonstration in your booth, please contact Sarah Warran or call her at 262-798-6502, to discuss the scope of the presentation and to receive permission from Show Management.

NO BALLOONS are permitted on the Show Floor.

Any entertainment, demonstrations, banners, graphics, promotions, and giveaways must be consistent with the image of the Bead&Button Show. No ceiling banners are permitted.

Please keep booth banners at a height of no more than 8 feet. If you block another booth's line of sight, we will ask you to remove your banner or graphic. We ask that you consider your booth design and how it might impact your adjoining exhibitors.

Where do I order electric for my booth?

Electric service is ordered directly through the Wisconsin Center District who manages the Wisconsin Center.  Do not order or fax this sheet to Valley Expo, the Show decorator.

Use the Wisconsin Center's online service ordering system for all electric orders. You can also find a printable PDF version of the form here. We recommend that you order your electric service well in advance of the Show's opening as prices are better the earlier you order. Please bring a copy of your electric order with you to the Show as a backup. If you mail your order to the Wisconsin Center District, keep a copy of your order and/or cancelled check. If you fax your order and use a credit card, we suggest that you follow-up with the Wisconsin Center District to make sure they have received your fax. Do not assume the fax has been received. This has been an on-going problem on the Show floor as many exhibitors also send their orders to the Show's decorator by mistake.

The Wisconsin Center District contact information is as follows:

Wisconsin Center District

400 W. Wisconsin Avenue

Milwaukee, WI 53203

Attention: Exhibitor Services

Phone: 414-908-6073

Fax: 414-908-6010

It is your responsibility to check that the Wisconsin Center District has received your order. Electric service can only be ordered through the Wisconsin Center District. It is not included in your booth fees and cannot be ordered through Valley Expo, the Show's decorator.

On-site at the Show, all electrical connections and disconnections must be obtained through the Wisconsin Center District's Service Desk located next to Valley Expo's Service Desk and the building's approved licensed electricians. All wiring must meet the Wisconsin Center's specifications. There will be an additional charge for any electric services ordered on-site at the Show.

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